The same people who are ultimately responsible for the bottom line might be the same people who inadvertently weaken your product positioning, negatively affect expansion plans, and create fear and uncertainty in the minds of your buyers.
You can help right the ship by learning the advanced demand generation techniques of high-growth SaaS companies and - potentially - save your company from disaster.
In this free, on-demand tutorial you will learn:
1. The corporate strategy decisions that can dramatically weaken your product’s positioning.
2. The common positioning mistakes that can dry up a sales funnel.
3. How to evolve your product's positioning throughout its lifecycle.
4. The order in which you should pursue different types of buyers.
5. The stage gates you must pass before expanding into new markets.
Think you already know the rules? Maybe you do! But this is for certain: everything in this best-in-class tutorial is designed to help SaaS marketing and sales teams make more informed decisions and create a healthier pipeline of qualified leads. At Harvest Engagement, we believe in the value of the internal marketing team and we want to help. Now go get 'em!