In healthcare SaaS, purely organic development is relatively uncommon. Most companies need to acquire external technology as they they scale. And while acquisitions can accelerate time-to-market, enhance interoperability and expand customer bases, inorganic growth also means that marketing teams must evolve the company's product packaging and positioning.
In the Ignite Demand engagement, we will work with you to identify where you are in the product adoption lifecycle, capture your key market opportunities, remap your products' features and functions to the market problems they solve, draft a new market-facing product architecture, and MUCH MORE. In the end, you will have the marketing foundation to support the next horizon for your healthcare SaaS company.
HOW TO GET STARTED:
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Still not sure? SCORE YOUR PRODUCT MARKETING to see if Ignite Demand is right for your business.
It doesn’t matter if your company opened its doors last week, last year, or in the last decade – if you’re stuck in an endless cycle of tweaking pitch decks because your message isn’t resonating in the market, you need to rewrite your enterprise story.
Our Frame the Future advisory service helps B2B tech businesses tell compelling stories to prospective buyers, and creates complete corporate narratives to guide everything from 10-second elevator pitches to sales decks to outlines for websites.
HOW TO GET STARTED:
Click here to get in touch with us.
We're on a mission to elevate the work of internal marketing teams through fractional marketing leadership and/or by supporting the growth of your team members. Ask yourself these five questions to see if we may be able to serve you and your team:
1. Is your business in between marketing leaders right now or are you a marketing leader who'd benefit from a behind-the-scenes advisor?
2. Are you under tremendous pressure to increase the quality of leads you hand to sales?
3. Once a lead is qualified, does it take longer than 6 months for it to close?
4. Have the marketing tactics and strategies that once delivered strong results gradually stopped generating quality leads?
5. Would you like to improve your relationship with sales?
If you answered "YES" to one or more of these questions, Harvest Engagement can help.
HOW TO GET STARTED:
Click here to get in touch with us.